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By Sujith Vasudevan
EdCast Featured in May 2018 SiliconIndia Magazine
The ‘Netflix’ of Knowledge & Learning Content
Blockbuster night was a weekend tradition for most of the families in the U.S. once. It was a movie rental network that had nearly 10,000 stores across the country in 2004. The company went bankrupt within the next six years. They faced digital, strategic and market disruptive forces, including from Netflix, and they did not respond aggressively or adroitly. This is not just the story of Blockbuster. Almost half of the Fortune 500 companies from the year 2000 are no longer there, with this disappearance directly tied to the craters in discovery of knowledge and insights that cost significant damage in faster innovation and productivity of knowledge-oriented workers.
On the flip side of the coin, once laughed out of Blockbuster’s headquarters during a partnership discussion, Netflix ultimately emerged on top. They set new benchmarks in leveraging technology, content curation and personalization. Let’s face it – shortage of content for learners is not the problem. Finding the right piece easily, when it is needed, is. If Netflix can offer you a host of `That 70’s Show’ forthwith you finishing a season of `Friends’, learning and development (L&D) should be able to curate & personalize content to enable your busy team the information they need when and where they need it.
Leading this novel knowledge management and upskilling revolution is EdCast Inc. a Silicon Valley based organization, which powers an AI-powered Knowledge Cloud to electrify on-demand Knowledge Sharing, Personalized Learning, Upskilling and Sales Enablement in the most engaging ways of learning.
One of the world’s fastest-growing SaaS and cloud-based platforms which heavily leverages leading-edge technologies in Natural Language Processing (NLP), Machine Learning, content curation and personalization, EdCast has become the `Netflix’ of Learning within four years from its establishment.
Hosting a Revolution of Content Curation & Personalization
While scrutinizing the aforementioned Fortune 500 casualties and present day enterprise setbacks, rationale converses the same language – up to one-third of enterprises crush under inadequate preparation for sales, driven by challenges ranging from the dearth of tracking down the most relevant content in a timely fashion and key sales enablement tools. This is exactly where EdCast solves the problem. The company’s state-of-the-art Cloud platform renders any form of content from education to power-training, upskilling and reskilling solutions that can help companies adapt into market needs, future-proof their workforce, and continue to succeed. It ascertains unified content discovery, highly personalized learning and knowledge management across public & private sector organizations around the world.
“Predominantly, the public-sector organizations worldwide are clouded by apprehensions of job-losses due to AI, robotics and new skill demands associated with the Fourth Industrial Revolution. They are in dire need of upskilling and lifelong learning solutions, such as EdCast, to manage these potential problematic effects,” opines Karl Mehta, Founder & CEO, EdCast Inc. While deploying Machine Learning and AI to power their unique content relevance engine, EdCast ascertains access to over 200 million pieces of content against the world’s largest taxonomy of enterprise-wide skills and competencies. The impact, however, has been huge. The World Economic Forum had no second thought in choosing EdCast as its partner, when they recently launched a global initiative to upskill millions of techies directly addressing the challenges arising from automation and the Fourth Industrial Revolution. EdCast was also selected by NASSCOM and other industry giants in an initiative to reskill millions of Indian IT workers. Besides these, dozens of Fortune 500 companies today are EdCast customers, including Walmart, Accenture, Dell EMC, Kraft Heinz, Shire and Kotak Bank. Indeed, while the problem statements flare up in magnitude, it’s not surprising that this award-winning platform is leveraged globally by government organizations and an entire gamut of G2000 companies to address the discovery, curation and personalized learning challenges of content fragmentation across external and internal knowledge sources…
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