How the Learning Content Lifecycle Revolutionizes Employee Learning

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Content Cycle

Pop quiz: What’s your most popular learning content? How do your employees consume it? And when?

If you have a millennial staff—and many companies do or will soon, since this is becoming the largest employee cohort—your most successful learning effort may be a bite-sized mobile offering, like a video or an insight. That’s because the on-the-go Google generation learns in small chunks, seeking out information that is immediately relevant to what they’re doing. Traditional conference-room or web-based training is a grind for them. It seems detached from real life—canned and boring and way too long.

And this shift from traditional courses to on-demand learning isn’t just a millennial concern. For many employees, millennials or not, time is of the essence. Most can commit only one percent of their day to learning, according to Bersin by Deloitte. To actually teach them effectively, you’ve got to deliver the right content at the right time. But how?

It’s almost like you need a roadmap to navigate the need-it-now L&D of today…

Well, your wish is our command. Say hello to our version of a roadmap—the Learning Content Lifecycle. The Lifecycle is your guide to creating a learning and development strategy that really works. Here’s how:

Stage One: Acquisition

The good news? Content is everywhere. It’s on your Learning Management System, in your document repositories, and on your intranet and other portals. Content resides in the heads of your subject matter experts and in the expensive contracts you maintain with third-party providers. And of course it’s all over the web.

The bad news? Unless your content is brief, immediately useful, and easy to find, most employees, and especially millennials, won’t even bother with it.

So in Stage One, we work with you to understand all of your third-party content partnerships and figure out whether you are getting value. Third-party providers include e-learning content providers (such and Skillsoft and, periodical subscriptions, and MooC platforms like Coursera and Udemy. They all offer great content—but do you know how much you are paying and how much is actually being consumed?

Our technology allows you to save thousands in annual third-party provider costs by constantly monitoring employee usage so you only pay for what your company uses. At EdCast, we’re so confident in our usage monitoring that we guarantee companies their money back if we don’t increase their savings.

Stage Two: Aggregation

The problem for many companies is that their content is a massive snarl of disorganized information. Learning resources exist on many different platforms and there is no real “middleware” to bring them all together into an integrated content experience. Wouldn’t it be wonderful if you could put your arms around all of this content?

EdCast’s technology aggregates your content into a single, easily searchable platform. That means categorizing everything including managed and paid content; free internet sources like blogs, webinars, and videos; formal LMS; internal content; and masses of stored documents in places like Dropbox or on

Stage Three: Curation

Say you want to bake a souffle, but you’ve never done it before. So you watch a video online or read a recipe, whatever you think is the best resource. And because you have the ingredients on hand, you’re in the kitchen, and you’re about to apply what you’re learning, you retain almost all of what you take in. But that’s not usually the case with education. In fact, according to education expert Charles Jennings, most of us will forget about half of what we’ve been told within an hour of being told it. That’s an extreme version of the classic “forgetting curve” theory, which shows a steady decline in retention over days.

The antidote to forgetting? If you use what you learn within one hour of learning it, your retention goes way up. That means that the best time to learn to bake a souffle is when the oven’s preheated, the ingredients are laid out, and you need the information to move forward.

At EdCast, we get you the information you need when you need it with a curation engine that combines algorithms and human review. The curator allows the user to search a unified database of your content from their mobile or desktop computer. It also suggests similar resources based on their search terms—something like Amazon suggesting books based on your purchasing record. Suddenly, your content is easy to search, easy to access, and best of all, memorable. Which makes for on-point souffles, company reports, or any other project.

Stage Four: Creation

Content you create yourself is more valuable to your company than purchased content. Why? Because it’s specific to your business and its needs. It’s original.

Often, this internal knowledge is lurking in the minds of your resident subject matter experts. Our technology can help your experts share their knowledge with as many employees as are interested. At EdCast, our obsession is making it as easy as possible for your experts to publish their insights, via feeds, videos, and shared articles. This information then becomes part of your entire learning library.

We also know that small, bite-sized chunks of knowledge consumed while on the go can be the best scenario for busy employees. At EdCast, we create short spurts of information called SmartBites that can be consumed from you mobile phone, browser, or via our APIs.

Stage Five: Discovery

So you’ve got all of this useful, engaging, and easily searchable content. It’s bite-sized where appropriate and some of it even comes from in-house experts. Now you can really create a culture of daily learning, where your L&D insights are so engaging and well curated that the employee wants to seek them out. And they can, anywhere they can access the internet.

You’ve created a living, breathing learning resource for your company that is collaborative and fun. Watch it take off and keep growing with the help of intuitive learning technology.

For more on how EdCast can help you navigate the Learning Content Lifecycle, contact us.

How to Save Millions in Attrition and IP Loss with the Power of Knowledge Networks?


Although even the experts can’t agree on the true cost of employee attrition, they all agree that it represents an unnecessary burden on an organization’s profitability. Estimates vary from 20 percent all the way to 150 percent of a mid-level employee’s annual salary. Most HR professionals, though, place the cost to replace a mid-level employee at around two-thirds of his or her salary.

These figures all rise significantly as the complexity of the employee’s role rises. For executive level employees, the lowest estimate is 200 percent of the employee’s annual income. What is the main factor influencing these costs? Recruitment costs are not that high. No, the main factor in determining cost is the time it takes to bring a new employee up to speed.

The Real Cost of Attrition

Ignoring the cost of recruitment — advertising, sifting through résumés and applications, interviewing candidates, conducting background checks — losing an employee comes with numerous less-definable costs. These include lost productivity due to the time it takes for a new employee to reach the productivity level of his or her predecessor. HR pros put this ramping up period at a minimum of one year.

You also have direct and indirect training costs. The direct cost is, of course, in training the actual employee. Indirect costs refer to the employees conducting this training. Essentially, you have two people doing the job of one person, with the trainer unable to perform his or her regular job at full capacity.

Collectively, these costs reflect the lost knowledge of your former employee, or IP loss. Long after you’ve paid the cost of recruiting and hiring a new employee, you continue paying the cost of losing that employee’s knowledge and experience.

Engaged Employees Are Happy Employees

The first step to lower attrition rates, and therefore lower attrition costs, is to create an environment in which employees feel engaged and valued. Studies prove, repeatedly, that this does not necessarily equal a fatter paycheck. Rather, nearly every study reveals that employees want to work in a collaborative environment, one in which their ideas are heard and respected. The research says that engaged employees are less likely to leave their employer, and they provide greater contributions than disengaged employees do.

Knowledge networks create that engaging employee culture in which employees thrive, working in an environment of cooperation and peer-to-peer learning. With EdCast, employers and teams have the ability to create knowledge networks around a variety of subjects and topics. Networks may remain internal, or organizations may expand beyond their walls to take advantage of a world of learning and collaborative efforts.

Benefits of Knowledge Networks

Knowledge networks create environments in which users share their experience, information, and knowledge, so that each member benefits from the collective wisdom and experience of the group. Across the world, organizations such as the World Health Organization use knowledge networks to address issues on a global scale. On an individual level, members use knowledge networks to grow industry knowledge on a wide range of topics in science, technology, sales, education, and much more.

Organizations create training networks integrating mobile, social, and cloud-based learning technologies that harness the power of collaborative, peer-to-peer learning. Participants increase their knowledge and grow new skills with easily digestible, bite-sized content. The result is deeper engagement with the company and greater job satisfaction as employees reach professional goals more quickly and easily through continuous professional development.

What Happens When Employees Leave?

No matter how engaging and supportive a work environment you create, employees eventually leave. This is not necessarily bad, and in some instances, it is the best scenario for both the employee and the employer. New employees bring new ideas, new insights, and new talents to your organization. Therefore, while high attrition is detrimental for your company, a low level of attrition creates a net positive outcome. What’s more, if your organization utilizes knowledge networks, it minimizes the knowledge base lost when an employee exits the company.

Employee-driven training and professional development removes some of the training burden traditionally placed on other employees. EdCast’sSmartBites, curated daily, provide employees instant access to subject matter experts and thought leaders, dramatically reducing ramp-up time for new employees. Your new hires benefit from the shared knowledge of the network, including the experience and expertise of the former employee.

Bringing It All Together

No matter how you calculate it, attrition is expensive. The first step to lowering that cost is creating a collaborative, supportive working environment that engages your employees. People who feel valued by their employer, who enjoy the benefit of continual learning and collaborating with peers, feel little need to look for employment elsewhere. EdCast’s training and knowledge networks help create the collaborative environment in which employees thrive. Employees reach their career goals while their improved contributions help the organization reach its goals. When an employee does move on, the knowledge network brings new talent up to speed quickly.

EdCast introducing the Corporate Academy at Open edX Con 2016


We’re excited to attend Open edX Con 2016 at Stanford, right in our backyard here in Silicon Valley. At the conference we’re announcing our innovative Corporate Academy powered by Open edX. Our Corporate Academy is an out-of-the-box solution that allows companies to setup their own branded academy and start running courses in less than 24 hours.

At EdCast, we’re firm believers in the 70-20-10 learning model and as such, we offer a solution that allows learners to access informal and formal learning in one seamless and complete experience. Our open edX Corporate Academy platform is an integral part of that experience and allows our customers to create powerful courses and award micro-degrees to drive user engagement and effective corporate learning. In addition, the EdCast Knowledge NetworkTM provides customers a complete solution for informal learning. Users on the Knowledge Network receive a personalized feed based on their job role, interests, and competencies of bite-sized content that they consume to learn everyday. Our customers, which include thought leaders such as GE, HP, EMC and Salesforce, combine our open edX powered Corporate Academy on the formal side, with the EdCast Knowledge NetworkTM on the informal side to deliver an optimized learning experience.

A holistic learning approach yields results

The feedback we’re getting from customers and how excited they are about our holistic approach to learning is what drives us.

HP_Life_Edcast_250Take HP LIFE as an example. They have a very large entrepreneur community that they wanted to grow and engage. They were seeking a solution that would offer more control, allow them to add courses easily, update content dynamically, and build a community encouraging peer-to-peer learning where users could learn and grow together. They also wanted a solution to seamlessly blend informal and formal learning to optimize the learning experience, making it intuitive, engaging and effective.

Now, EdCast powers HP LIFE’s 175 courses and our Knowledge Network provides complete control, enabling dynamic updates of the course materials, social collaboration tools to help drive user engagement, and focus on a customized learning experience for each user based on their interests, job, competencies, and other learning signals. Users can access our mobile apps to access and consume the full learning experience anywhere and anytime.

The results have been amazing, we’ve increased their global reach and we’ve improved their engagement significantly. In fact, 84% of HP LIFE users say they’ve helped them reach their professional goals.

What’s next for EdCast?

Our Open edX Corporate Academy is an extremely powerful out-of-the-box solution that enables corporations to be up and running in less than 24 hours.  To complement the formal learning, we have added a series of new capabilities on the informal side including the ability to create live streams, learning Pathways, and SmartbitesTM. These new learning components enable users to consume content on demand, real-time, and in chunks they can consume in a matter of minutes. This approach drives employee learning which in turn generates higher business performance.

We’re continually improving the user experience and our emphasis right now is on building powerful analytics, allowing our customers to track the progress of both individuals and teams through easy-to-understand visual dashboards.


EdCast Acquires Seattle-Based Sales University to Expand its Enterprise Learning to Sales Organizations

Acquisition will add 100,000+ sales people and Fortune 500 companies to the growing EdCast Knowledge Network

DENVER – May 25, 2016 – EdCast, the fast growing knowledge network for enterprise and personal learning, is thrilled to announce that it has agreed to acquire Sales University (, the Seattle-based creator of a revolutionary sales training app used by over 100,000 salespeople and Fortune 500 companies.

The acquisition agreement comes just a month after EdCast announced a $16MM Series B round of funding led by GE Asset Management and Softbank Capital, and demonstrates significant growth in EdCast knowledge network adoption at Fortune 500 companies. The need for a social learning solution for sales organizations is a $20 Billion market opportunity, yet 87% of information learned at sales training is lost after just 30 days, according to ASTD (American Society of Training & Development).

Sales University, based in Seattle, was founded in 2011 by former Microsoft engineers, funded by prominent angel investors and grew out of Microsoft Ventures Accelerator. Google, Samsung, Snapdeal and many large enterprises are customers of Sales University.

“Access to curated and personalized knowledge based on the roles and job function is the new competitive advantage in the rapidly changing knowledge economy,” said Karl Mehta, Founder & CEO, EdCast Inc. “Sales-University is the leading innovator in the Sales training category and we are excited to have their platform, customers and team to join the EdCast Knowledge Network.”

Kalpit Jain, co-founder & CEO of Sales-University, said, “EdCast is leading the new category of Knowledge Network for enterprises across industry verticals and job functions. We are thrilled to be part of this fast growing market leader in an exciting space that can help the digital transformation of enterprises worldwide.”

Terms of the acquisition were not disclosed.


About EdCast

EdCast is a knowledge network built to inspire, empower and educate individuals and organizations to get smarter with daily curated & contextual bite-size insights (SmartBitesTM) with live access to influencers and Subject Matter Experts. EdCast Knowledge NetworksTM powers social, mobile and cloud-based informal learning for world-class institutions, enterprises, governments and nonprofits to enable millions to become lifelong learners.

The EdCast executive team has a track record of building large-scale transformational technology; all are passionate about the global impact of mobile and online knowledge sharing. EdCast is a Stanford StartX company backed by tier one VC firms and advised by visionaries and globally renowned thought leaders, Mitch Kapor and Prof. Jeffrey Sachs.

The Company is based in Mountain View CA, with offices worldwide. More information can be found on

About Sales University

Founded by former Microsoft Engineers in Seattle in 2011, we have delivered training to more than 100,000 sales people. Fortune 500 customers include Google, Samsung, and innovative emerging growth companies like Snapdeal. We are passionate about mobile first learning. Our mobile apps are in the pocket of more than four million consumers. We have over 300 mobile apps for learning and training for iOS, Android and Windows. More information can be found on



EdCast Launches the World’s First “Global Educator Teach-A-Thon”

Program awards $100,000 prize to educators who embrace knowledge sharing technology

SAN DIEGO, Calif. – April 20, 2016 – EdCast, the fast-growing social knowledge network on which users learn from influencers, peers and subject matter experts, today announced the launch of the Global Educator Teach-A-Thon, a new annual challenge for educators to showcase the impact and power of social learning and mobile livestream technology. Educators and influencers worldwide are invited to apply for the first ever open-knowledge viral challenge designed to help students and adults learn from free and open content for a chance to compete for the grand prize of $100,000. Additional challenge partners include Arizona State University, KIPP, Pencils of Promise, Reach Capital, the UN Sustainable Development Solutions Network, Tata Trusts, Teach For All, and Teach For America.

EdCast created the Global Educator Teach-A-Thon to challenge educators to step out of their comfort zone and embrace the sharing economy, expanding their reach beyond the classroom to foster a culture of creativity, innovation and lifelong learning. Educators and those with a passion for a specific subject or discipline must demonstrate their teaching acumen by recording and uploading short video lessons from their smartphone. The educator(s) who garner the highest user engagement will win the grand prize of $100,000.

“We’re challenging the status quo when it comes to the way we share and retain knowledge,” says Karl Mehta, CEO of EdCast. “This global competition is about pushing the boundaries of social innovation, and encouraging people from around the world to use their creativity to make learning the ultimate shared experience.”

“We’re very excited to join EdCast on this groundbreaking, global initiative,” says Wendy Kopp, CEO and Co-Founder of Teach For All. “The Teach-A-Thon is a golden opportunity for educators and learners from around the world to use the collaborative power of technology to share knowledge in new and creative ways.”

Participation in the EdCast Global Teach-A-Thon is free at

About EdCast

EdCast is a knowledge network built to inspire, empower and educate individuals and organizations to get smarter with daily curated & contextual bite-size insights (SmartBitesTM) with live access to influencers and Subject Matter Experts. EdCast Knowledge NetworksTM powers social, mobile and cloud-based informal learning for world-class institutions, enterprises, governments and nonprofits to enable millions to become lifelong learners.

The EdCast executive team has a track record of building large-scale transformational technology; all are passionate about the global impact of mobile and online knowledge sharing. EdCast is a Stanford StartX company backed by tier one VC firms and advised by visionaries and globally renowned thought leaders, Mitch Kapor and Prof. Jeffrey Sachs.

The Company is based in Mountain View CA, with offices worldwide.


For Media Inquiries:
RLM Public Relations
Richard Laermer, +1 646-517-4340

EdCast Raises $16 Million Series B to Expand its Leadership in Knowledge Network

Rapid adoption by Fortune 500 companies and an award-winning platform drives growth

MOUNTAIN VIEW, Calif. – April 14, 2016 – EdCast, a Stanford StartX company empowering individuals, teams and organizations using the EdCast Knowledge Media & Intelligence Network, today announced it has completed a $16 million round of financing led by GE Asset Management. Other investors joining GE Asset Management include SoftBank Capital, Cervin Ventures, Stanford StartX Fund and Penta Global. This new capital comes in addition to $6 million Series A round led by Softbank Capital in late 2014.

“We are laser focused on our mission to expand the knowledge economy with curated, contextual bite size knowledge,” said Karl Mehta, Founder & CEO of EdCast. “Millennials in the workplace along with the complexity of engaging and educating customers and partners is creating the need for daily relevant insights from the world’s foremost experts and influencers in a variety of industries, from tech, health, financial services, highered, entrepreneurship and expanding to telecom, banking, media, retail.”

“We are excited about EdCast’s vision, innovation, and the disruptive power of its technology in enterprise knowledge discovery, sharing and learning,” said Carlos Monfiglio, partner at GE Asset Management. “The list of Fortune 500 companies using EdCast is impressive and we believe the Company is on its way to defining and leading a new category in enterprise knowledge and intelligence.”

The Series B financing builds on an exceptional month of growth for EdCast, which earlier announced a partnership with HP to power its HP LIFE knowledge community of over 500,000 users worldwide and other large Fortune 100 companies like GE, Salesforce, and EMC.

About EdCast

EdCast is a knowledge network built to inspire, empower & educate individuals, teams and organizations with curated and contextual bite-size insights (SmartBitesTM), with live access to influencers and Subject Matter Experts. EdCast Knowledge NetworksTM powers social, mobile and cloud-based informal learning for world-class institutions, enterprises, governments and nonprofits to enable millions to become lifelong learners.

The EdCast executive team has a track record of building large-scale transformational technology; all are passionate about the global impact of mobile and online knowledge-sharing. EdCast is a Stanford StartX company backed by Tier One VC firms and advised by visionaries and global thought leaders like Mitch Kapor and Professor Jeffrey Sachs.

The Company is based in Mountain View CA, with offices worldwide. To learn more, visit


For Media Inquiries:
Richard Laermer

RLM Public Relations

+1 646-517-4340


The Modern Learner: Creating effective learning opportunities for Millenials

A recent infographic by Josh Bersin provides startling statistics: The average worker is online 27 times a day, unlocks their smartphone up to nine times per hour, and won’t watch videos longer than four minutes. In a typical work week, they can devote only 1% of their time to training and development.


Most employees now get their knowledge through informal channels outside of traditional training, from searching the Internet to talking with peers. In order to retain Millenials and outperform the competition, organizations must offer robust, ongoing and accessible informal learning.

To learn more, check out our White Paper: The CLO Challenge – Creating effective learning opportunities for Millenials.

Top 10 Modern Masterpieces of the Modern World

The Open Online Academy’s new course, Modern Architecture has officially opened its gates, and we couldn’t just let it pass without a little fanfare. To celebrate this brand new course, we here at EdCast have decided to put together our own list of the greatest examples of modern architecture standing today. You might have heard of a few of these before, and others might be all new to you. You can see how many of these you recognize, starting with… 

10. The National Centre for the Performing Arts 

Location: Beijing, China


It was designed by French architect Paul Andreau and built in less than 7 years,  with it finally being inaugurated in 2007. The exterior of the building is designed from titanium and glass & it is completely surrounded by an artificial lake. Visually stunning, and architecturally impressive, to say the least.

9.  BMW Welt

Location: Munich, Germany. 

Credits: BMW 

This building was designed by the architects of Coop Himmelb(I)au and constructed in a little over 4 years, from 2003 to 2007. It is conveniently located in the Olympic Park in Munich. The building has 5 thematic blocks: Halls, Premiers, Forum, Gastronomy and Museum. Really, it’s everything you could ever want under one visually stunning roof. 

8. 30 St. Mary Axe

Location: London, UK. 

Credits: IMG Need

This 591 foot tall skyscraper in London has become one of the most easily recognized symbols of their skyling, as well as in modern architecture.  It is often called the ‘gherkin’ because of its unusual design. The building was designed by Norman Foster along with Arup engineers and is the headquarters of the Swiss Reinsurance Company. The building has many energy saving designs incorporated in its architecture, like facilities for natural ventilation and double glazing for insulation. The topmost floor, i.e., the 40th floor of the building, has a bar that offers a beautiful 360 degree view of London.

7. Seattle Central Library

Location: Washington D.C, US.


This angular 11 story, 185 foot high building was inaugurated in 2004. The building’s main architects were Rem Koolhaas and Joshua Prince-Ramus. The most famous feature of this library is the ‘book spiral’ which displays the library’s nonfiction collection in an unusual and visually pleasing way. The library’s amenities include automatic book sorting, four hundred computer terminals, a reading room that overlooks the Elliott Bay, self check-out and more.

6. Lotus Temple

Location: New Delhi, India. 


The aptly-named Lotus Temple was completed in 1986, and it is notable for its flowerlike shape. This Temple is open to all, regardless of religion or any other distinctions. Inspired by the shape and angles of the lotus flower, the temple was designed by the Iranian architect, Fariborz Sahba & the structural design was undertaken by the UK firm Flint and Neil. The Lotus Temple has a seating capacity of 1,300 people, and since its inauguration in Dec of 1986, it has attracted more than 70 million visitors from all over the world.

5.  Chrysler Building 

Location: New York City, US. 

Credits: Wikimedia

The Chrysler Building is an Art Deco style skyscraper located on the East Side of Midtown Manhattan in New York City. It is still the tallest brick building in the world, albeit with an internal steel skeleton. The building was designed and built by the architect William Van Allen, starting in 1928 and finished by 1930. 

4. Petronas Twin Tower

Location: Kuala Lumpur, Malaysia


This tower is 452 meters above street level and has 88 stores. The construction of the building started in January 1992, and the Prime Minister of Malaysia officially opened it in 1999. This masterpiece was designed by the Argentine American architect César Pelli. The bridge links the two buildings at the 41st and 42nd floors, is located 170 meters in the air, and gives views over Kuala Lumpur. The buildings are also visible in the skyline from almost everywhere in Kuala Lumpur.

3. Burj Khalifa

Location: Dubai, United Arab Emirates.

Credit: The Mirror

This building was designed by the architect Adrian Smith, and it is the tallest artificial structure in the world, standing at a whopping 829.8 m (2,722 ft)! Its construction began in 2004, with the exterior completed in 2009. The building has set many world records due to its enormous structure, including highest man made structure, elevator with the longest travel distance, highest outdoor observation deck and highest occupied floor, just to name a few. The building contains a hotel, private residencies, office spaces, a restaurant and the public observation deck.

2. Sydney Opera House

Location: Sydney, Australia


Inaugurated in 1973, the Sydney Opera House is one of the most recognizable examples of modern architecture ever built. It was designed by Danish architect Jorn Utzon. The building consists of three groups of interlocked shells, with each shell being a part of a huge sphere. Both seasoned architects and those who barely know the word ‘architecture’ can marvel in awe at this structure’s beauty.

1. Guggenheim Museum 

Location: Bilbao, Spain. 

Credits: Brad McDermott

This surreal-looking building was inaugurated October 18, 1997, by former King, Juan Carlos I of Spain. It currently belongs to the Salomon R Guggenheim Foundation. The Guggenheim Museum Bilbao is a museum of modern and contemporary art, designed by Canadian-American architect Frank Gehry, and it is admired by architects all over the globe for its modern and marvelous lines. The museum, which houses paintings from renowned artists in Spain and other countries as well, is constructed in a uniquely innovative manner, with seemingly random curves on the outer walls that are designed to catch light in different ways.

Want to learn more? You can click here to start learning more about the imaginative and engrossing world of modern architecture today!

Laura Marenco

EdCast Blogger